diff --git a/providers/facebook.py b/providers/facebook.py
index cfcf2512..37065262 100644
--- a/providers/facebook.py
+++ b/providers/facebook.py
@@ -481,12 +481,12 @@ def get_post_metrics(self, access_token: str, post_id: str) -> PostMetrics:
         shares = self._share_count(fields)
 
         return PostMetrics(
-            reach=values.get("post_media_view", 0),
+            reach=values.get("post_total_media_view_unique", 0),
             clicks=values.get("post_clicks", 0),
             likes=0,
             comments=comments,
             shares=shares,
-            video_views=values.get("post_total_media_view_unique", 0),
+            video_views=values.get("post_media_view", 0),
             extra={
                 "reactions": reactions_total,
                 "raw_fields": fields,
diff --git a/providers/meta_insights.py b/providers/meta_insights.py
index 5a086eed..286dcabb 100644
--- a/providers/meta_insights.py
+++ b/providers/meta_insights.py
@@ -25,14 +25,22 @@
 
 def parse_insights_response(data: dict[str, Any]) -> dict[str, Any]:
     values: dict[str, Any] = {}
+    periods: dict[str, str] = {}
     for entry in data.get("data", []):
         name = entry.get("name", "")
         if not name:
             continue
+        period = entry.get("period", "")
+        if periods.get(name) == "lifetime" and period != "lifetime":
+            continue
         if "total_value" in entry:
-            values[name] = entry.get("total_value", {}).get("value", 0)
+            value = entry.get("total_value", {}).get("value", 0)
+        else:
+            value = entry.get("values", [{}])[0].get("value", 0)
+        if name not in values or period == "lifetime":
+            values[name] = value
+            periods[name] = period
             continue
-        values[name] = entry.get("values", [{}])[0].get("value", 0)
     return values
 
 
diff --git a/tests/providers/test_facebook.py b/tests/providers/test_facebook.py
index c7ef3599..ec794cd9 100644
--- a/tests/providers/test_facebook.py
+++ b/tests/providers/test_facebook.py
@@ -318,8 +318,8 @@ def test_get_post_metrics_uses_v25_media_view_metrics_and_object_counts():
 
     metrics = provider.get_post_metrics("page-token", "page-1_post-1")
 
-    assert metrics.reach == 54
-    assert metrics.video_views == 42
+    assert metrics.reach == 42
+    assert metrics.video_views == 54
     assert metrics.clicks == 4
     assert metrics.likes == 0
     assert metrics.comments == 5
@@ -420,8 +420,8 @@ def test_get_post_metrics_resolves_photo_id_to_feed_post_for_comments_and_shares
 
     metrics = provider.get_post_metrics("page-token", "photo-1")
 
-    assert metrics.reach == 500
-    assert metrics.video_views == 300
+    assert metrics.reach == 300
+    assert metrics.video_views == 500
     assert metrics.clicks == 20
     assert metrics.comments == 4
     assert metrics.shares == 2
@@ -462,8 +462,8 @@ def test_get_post_metrics_tries_page_scoped_feed_id_for_numeric_object_id():
 
     metrics = provider.get_post_metrics("page-token", "1668168861075953")
 
-    assert metrics.reach == 90
-    assert metrics.video_views == 70
+    assert metrics.reach == 70
+    assert metrics.video_views == 90
     assert metrics.comments == 6
     assert metrics.shares == 8
     assert metrics.extra["insight_post_id"] == "page-1_1668168861075953"
@@ -501,8 +501,8 @@ def test_get_post_metrics_tries_next_candidate_when_feed_id_has_no_insights_edge
 
     metrics = provider.get_post_metrics("page-token", "1668168861075953")
 
-    assert metrics.reach == 12
-    assert metrics.video_views == 10
+    assert metrics.reach == 10
+    assert metrics.video_views == 12
     assert metrics.comments == 2
     assert metrics.extra["insight_post_id"] == "1668168861075953"
     assert metrics.extra["attempted_insight_post_ids"] == ["page-1_1668168861075953", "1668168861075953"]
diff --git a/tests/providers/test_instagram.py b/tests/providers/test_instagram.py
index 1bf0393c..3d66d182 100644
--- a/tests/providers/test_instagram.py
+++ b/tests/providers/test_instagram.py
@@ -200,8 +200,8 @@ def test_instagram_media_metrics_use_current_metrics_and_field_fallbacks():
 
     metrics = provider.get_post_metrics("page-token", "ig-media-1")
 
-    assert metrics.video_views == 400
-    assert metrics.reach == 250
+    assert metrics.video_views == 250
+    assert metrics.reach == 400
     assert metrics.likes == 12
     assert metrics.comments == 3
     assert metrics.saves == 5
diff --git a/tests/providers/test_meta_insights.py b/tests/providers/test_meta_insights.py
index 12e55348..79a2ac75 100644
--- a/tests/providers/test_meta_insights.py
+++ b/tests/providers/test_meta_insights.py
@@ -3,7 +3,7 @@
 import pytest
 
 from providers.exceptions import APIError
-from providers.meta_insights import fetch_insights_safe
+from providers.meta_insights import fetch_insights_safe, parse_insights_response
 
 
 def _resp(data):
@@ -60,3 +60,35 @@ def test_fetch_insights_safe_reraises_permission_errors():
         )
 
     assert excinfo.value is permission_error
+
+
+def test_parse_insights_response_prefers_lifetime_when_metric_name_repeats():
+    values = parse_insights_response(
+        {
+            "data": [
+                {
+                    "name": "post_media_view",
+                    "period": "lifetime",
+                    "values": [{"value": 32741}],
+                },
+                {
+                    "name": "post_total_media_view_unique",
+                    "period": "lifetime",
+                    "values": [{"value": 21105}],
+                },
+                {
+                    "name": "post_total_media_view_unique",
+                    "period": "day",
+                    "values": [
+                        {"value": 0, "end_time": "2026-06-21T07:00:00+0000"},
+                        {"value": 0, "end_time": "2026-06-22T07:00:00+0000"},
+                    ],
+                },
+            ]
+        }
+    )
+
+    assert values == {
+        "post_media_view": 32741,
+        "post_total_media_view_unique": 21105,
+    }