Summary
Cross-verified 1.76M ads.txt DIRECT claims against 84 SSP sellers.json registries.
Result: 55% are false.
Interactive evidence
https://ivp5.github.io/adtech-audit/
Top SSPs by false claims
| SSP |
False Claims |
| Lijit/Sovrn |
68,785 |
| Google |
64,743 |
| Magnite |
62,495 |
| Taboola |
53,869 |
68% from template injection. Methodology documented. Questions welcome.
Summary
Cross-verified 1.76M ads.txt DIRECT claims against 84 SSP sellers.json registries.
Result: 55% are false.
Interactive evidence
https://ivp5.github.io/adtech-audit/
Top SSPs by false claims
68% from template injection. Methodology documented. Questions welcome.