diff --git a/README.md b/README.md
index 3eca274d..290f09ac 100644
--- a/README.md
+++ b/README.md
@@ -82,9 +82,9 @@ helm delete --namespace test my-application
 | deployment.affinity | object | `nil` | Affinity for the pods. |
 | deployment.topologySpreadConstraints | list | `nil` | Topology spread constraints for the pods. |
 | deployment.revisionHistoryLimit | int | `2` | Number of ReplicaSet revisions to retain. |
-| deployment.image.repository | string | `""` | Repository. |
-| deployment.image.tag | string | `""` | Tag. |
-| deployment.image.digest | string | `""` | Image digest. If set to a non-empty value, digest takes precedence on the tag. |
+| deployment.image.repository | tpl/string | `""` | Repository. |
+| deployment.image.tag | tpl/string | `""` | Tag. |
+| deployment.image.digest | tpl/string | `""` | Image digest. If resolved to a non-empty value, digest takes precedence on the tag. |
 | deployment.image.pullPolicy | string | `"IfNotPresent"` | Image pull policy. |
 | deployment.dnsConfig | object | `nil` | DNS config for the pods. |
 | deployment.dnsPolicy | string | `""` | DNS Policy. |
diff --git a/application/templates/cronjob.yaml b/application/templates/cronjob.yaml
index f72c8a0a..58fc87df 100644
--- a/application/templates/cronjob.yaml
+++ b/application/templates/cronjob.yaml
@@ -76,13 +76,19 @@ spec:
           {{- end }}
           containers:
           - name: {{ $name }}
-            {{- $image := required (print "Undefined image repo for container '" $name "'") $job.image.repository }}
-            {{- with $job.image.tag    }} {{- $image = print $image ":" . }} {{- end }}
-            {{- with $job.image.digest }} {{- $image = print $image "@" . }} {{- end }}
+            {{- $repo := include "application.tplvalues.render" (dict "value" $job.image.repository "context" $) -}}
+            {{- $repo = required (printf "Undefined image repo for container '%s'" $name) $repo -}}
+
+            {{- $tag    := include "application.tplvalues.render" (dict "value" $job.image.tag "context" $) -}}
+            {{- $digest := include "application.tplvalues.render" (dict "value" $job.image.digest "context" $) -}}
+
+            {{- $image := $repo -}}
+            {{- with $tag    }} {{- $image = print $image ":" . }} {{- end }}
+            {{- with $digest }} {{- $image = print $image "@" . }} {{- end }}
             image: {{ $image }}
             {{- if $job.image.imagePullPolicy }}
             imagePullPolicy: {{ $job.image.imagePullPolicy }}
-            {{ end }}
+            {{- end }}
             {{- with $job.env }}
             env:
             {{- range $key, $value := $job.env }}
diff --git a/application/templates/deployment.yaml b/application/templates/deployment.yaml
index 6346d809..ea5b9012 100644
--- a/application/templates/deployment.yaml
+++ b/application/templates/deployment.yaml
@@ -140,9 +140,15 @@ spec:
           name: proxy-tls
         {{- end }}
       - name: {{ template "application.name" . }}
-        {{- $image := required "Undefined image for application container" .Values.deployment.image.repository }}
-        {{- with .Values.deployment.image.tag    }} {{- $image = print $image ":" . }} {{- end }}
-        {{- with .Values.deployment.image.digest }} {{- $image = print $image "@" . }} {{- end }}
+        {{- $repo := include "application.tplvalues.render" (dict "value" .Values.deployment.image.repository "context" $) -}}
+        {{- $repo = required "Undefined image for application container" $repo -}}
+
+        {{- $tag    := include "application.tplvalues.render" (dict "value" .Values.deployment.image.tag "context" $) -}}
+        {{- $digest := include "application.tplvalues.render" (dict "value" .Values.deployment.image.digest "context" $) -}}
+
+        {{- $image := $repo -}}
+        {{- with $tag    }} {{- $image  = print $image  ":" . }} {{- end }}
+        {{- with $digest }} {{- $image  = print $image  "@" . }} {{- end }}
         image: {{ $image }}
         imagePullPolicy: {{ .Values.deployment.image.pullPolicy }}
         {{- with .Values.deployment.lifecycle }}
diff --git a/application/templates/job.yaml b/application/templates/job.yaml
index caf8becd..4ec5b5df 100644
--- a/application/templates/job.yaml
+++ b/application/templates/job.yaml
@@ -56,13 +56,19 @@ spec:
       {{- end }}
       containers:
       - name: {{ $name }}
-        {{- $image := required (print "Undefined image repo for container '" $name "'") $job.image.repository }}
-        {{- with $job.image.tag    }} {{- $image = print $image ":" . }} {{- end }}
-        {{- with $job.image.digest }} {{- $image = print $image "@" . }} {{- end }}
+        {{- $repo := include "application.tplvalues.render" (dict "value" $job.image.repository "context" $) -}}
+        {{- $repo = required (printf "Undefined image repo for container '%s'" $name) $repo -}}
+
+        {{- $tag    := include "application.tplvalues.render" (dict "value" $job.image.tag "context" $) -}}
+        {{- $digest := include "application.tplvalues.render" (dict "value" $job.image.digest "context" $) -}}
+
+        {{- $image := $repo -}}
+        {{- with $tag    }} {{- $image = print $image ":" . }} {{- end }}
+        {{- with $digest }} {{- $image = print $image "@" . }} {{- end }}
         image: {{ $image }}
         {{- if $job.image.imagePullPolicy }}
         imagePullPolicy: {{ $job.image.imagePullPolicy }}
-        {{ end }}
+        {{- end }}
         {{- with $job.env }}
         env:
         {{- range $key, $value := $job.env }}
diff --git a/application/tests/cronjob_test.yaml b/application/tests/cronjob_test.yaml
index 017fd7ae..df170653 100644
--- a/application/tests/cronjob_test.yaml
+++ b/application/tests/cronjob_test.yaml
@@ -253,3 +253,79 @@ tests:
       - equal:
           path: spec.jobTemplate.spec.template.metadata.labels["application.stakater.com/workload-class"]
           value: scheduled
+
+  - it: uses image templating
+    set:
+      custom:
+        image:
+          repository: custom-image
+          tag: custom-tag
+          digest: sha256:custom-digest
+      cronJob:
+        enabled: true
+        jobs:
+          example:
+            image:
+              repository: "{{ .Values.custom.image.repository }}"
+              tag:  "{{ .Values.custom.image.tag }}"
+              digest: "{{ .Values.custom.image.digest }}"
+    asserts:
+      - equal:
+          path: spec.jobTemplate.spec.template.spec.containers[0].image
+          value: custom-image:custom-tag@sha256:custom-digest
+
+  - it: uses image templating (without tag)
+    set:
+      custom:
+        image:
+          repository: custom-image
+          digest: sha256:custom-digest
+      cronJob:
+        enabled: true
+        jobs:
+          example:
+            image:
+              repository: "{{ .Values.custom.image.repository }}"
+              tag:  "{{ .Values.custom.image.tag }}"
+              digest: "{{ .Values.custom.image.digest }}"
+    asserts:
+      - equal:
+          path: spec.jobTemplate.spec.template.spec.containers[0].image
+          value: custom-image@sha256:custom-digest
+
+  - it: uses image templating (without digest)
+    set:
+      custom:
+        image:
+          repository: custom-image
+          tag: custom-tag
+      cronJob:
+        enabled: true
+        jobs:
+          example:
+            image:
+              repository: "{{ .Values.custom.image.repository }}"
+              tag:  "{{ .Values.custom.image.tag }}"
+              digest: "{{ .Values.custom.image.digest }}"
+    asserts:
+      - equal:
+          path: spec.jobTemplate.spec.template.spec.containers[0].image
+          value: custom-image:custom-tag
+
+  - it: uses image templating (without tag and digest)
+    set:
+      custom:
+        image:
+          repository: custom-image
+      cronJob:
+        enabled: true
+        jobs:
+          example:
+            image:
+              repository: "{{ .Values.custom.image.repository }}"
+              tag:  "{{ .Values.custom.image.tag }}"
+              digest: "{{ .Values.custom.image.digest }}"
+    asserts:
+      - equal:
+          path: spec.jobTemplate.spec.template.spec.containers[0].image
+          value: custom-image
diff --git a/application/tests/deployment_test.yaml b/application/tests/deployment_test.yaml
index 8c397ebb..08f8ee97 100644
--- a/application/tests/deployment_test.yaml
+++ b/application/tests/deployment_test.yaml
@@ -174,3 +174,67 @@ tests:
       - equal:
           path: spec.template.metadata.labels["application.stakater.com/workload-class"]
           value: serving
+
+  - it: uses image templating
+    set:
+      custom:
+        image:
+          repository: custom-image
+          tag: custom-tag
+          digest: sha256:custom-digest
+      deployment:
+        image:
+          repository: "{{ .Values.custom.image.repository }}"
+          tag:  "{{ .Values.custom.image.tag }}"
+          digest: "{{ .Values.custom.image.digest }}"
+    asserts:
+      - equal:
+          path: spec.template.spec.containers[0].image
+          value: custom-image:custom-tag@sha256:custom-digest
+
+  - it: uses image templating (without tag)
+    set:
+      custom:
+        image:
+          repository: custom-image
+          digest: sha256:custom-digest
+      deployment:
+        image:
+          repository: "{{ .Values.custom.image.repository }}"
+          tag:  "{{ .Values.custom.image.tag }}"
+          digest: "{{ .Values.custom.image.digest }}"
+    asserts:
+      - equal:
+          path: spec.template.spec.containers[0].image
+          value: custom-image@sha256:custom-digest
+
+  - it: uses image templating (without digest)
+    set:
+      custom:
+        image:
+          repository: custom-image
+          tag: custom-tag
+      deployment:
+        image:
+          repository: "{{ .Values.custom.image.repository }}"
+          tag:  "{{ .Values.custom.image.tag }}"
+          digest: "{{ .Values.custom.image.digest }}"
+    asserts:
+      - equal:
+          path: spec.template.spec.containers[0].image
+          value: custom-image:custom-tag
+
+  - it: uses image templating (without tag and digest)
+    set:
+      custom:
+        image:
+          repository: custom-image
+      deployment:
+        image:
+          repository: "{{ .Values.custom.image.repository }}"
+          tag:  "{{ .Values.custom.image.tag }}"
+          digest: "{{ .Values.custom.image.digest }}"
+    asserts:
+      - equal:
+          path: spec.template.spec.containers[0].image
+          value: custom-image
diff --git a/application/tests/job_test.yaml b/application/tests/job_test.yaml
index 6fcb8dc9..52e1c61a 100644
--- a/application/tests/job_test.yaml
+++ b/application/tests/job_test.yaml
@@ -253,3 +253,78 @@ tests:
       - equal:
           path: spec.template.metadata.labels["application.stakater.com/workload-class"]
           value: batch
+
+  - it: uses image templating
+    set:
+      custom:
+        image:
+          repository: custom-image
+          tag: custom-tag
+          digest: sha256:custom-digest
+      job:
+        enabled: true
+        jobs:
+          example:
+            image:
+              repository: "{{ .Values.custom.image.repository }}"
+              tag:  "{{ .Values.custom.image.tag }}"
+              digest: "{{ .Values.custom.image.digest }}"
+    asserts:
+      - equal:
+          path: spec.template.spec.containers[0].image
+          value: custom-image:custom-tag@sha256:custom-digest
+  - it: uses image templating (without tag)
+    set:
+      custom:
+        image:
+          repository: custom-image
+          digest: sha256:custom-digest
+      job:
+        enabled: true
+        jobs:
+          example:
+            image:
+              repository: "{{ .Values.custom.image.repository }}"
+              tag:  "{{ .Values.custom.image.tag }}"
+              digest: "{{ .Values.custom.image.digest }}"
+    asserts:
+      - equal:
+          path: spec.template.spec.containers[0].image
+          value: custom-image@sha256:custom-digest
+
+  - it: uses image templating (without digest)
+    set:
+      custom:
+        image:
+          repository: custom-image
+          tag: custom-tag
+      job:
+        enabled: true
+        jobs:
+          example:
+            image:
+              repository: "{{ .Values.custom.image.repository }}"
+              tag:  "{{ .Values.custom.image.tag }}"
+              digest: "{{ .Values.custom.image.digest }}"
+    asserts:
+      - equal:
+          path: spec.template.spec.containers[0].image
+          value: custom-image:custom-tag
+
+  - it: uses image templating (without tag and digest)
+    set:
+      custom:
+        image:
+          repository: custom-image
+      job:
+        enabled: true
+        jobs:
+          example:
+            image:
+              repository: "{{ .Values.custom.image.repository }}"
+              tag:  "{{ .Values.custom.image.tag }}"
+              digest: "{{ .Values.custom.image.digest }}"
+    asserts:
+      - equal:
+          path: spec.template.spec.containers[0].image
+          value: custom-image
diff --git a/application/values.yaml b/application/values.yaml
index 4c4cff12..661e2e04 100644
--- a/application/values.yaml
+++ b/application/values.yaml
@@ -283,13 +283,13 @@ deployment:
   # @section -- Deployment Parameters
   revisionHistoryLimit: 2
   image:
-    # -- (string) Repository.
+    # -- (tpl/string) Repository.
     # @section -- Deployment Parameters
     repository: ""
-    # -- (string) Tag.
+    # -- (tpl/string) Tag.
     # @section -- Deployment Parameters
     tag: ""
-    # -- (string) Image digest. If set to a non-empty value, digest takes precedence on the tag.
+    # -- (tpl/string) Image digest. If resolved to a non-empty value, digest takes precedence on the tag.
     # @section -- Deployment Parameters
     digest: ""
     # -- (string) Image pull policy.