ItoMarkets Brand Film — ito-video

Institutional brand film for ItoMarkets, built in-house with the same Python + FFmpeg + Remotion + CapCut pipeline as the Shenzhen MV project.

Goal

~90–120 second brand film that positions ItoMarkets as the ETF layer for prediction markets. Tone: classy, serious, historical, high-finance (Rolex / Anthropic brand-film references). Not consumer/gambling. Not hype.

Core motifs

• History of financial instruments: first ETF launched on the Toronto Stock Exchange
• Mathematical lineage: Al-Khwarizmi, Euler, Riemann, Itō, Jim Simons
• Greek mythology: Atlas holding the world of markets
• Wall Street / New York City institutional presence
• Prediction markets as the new primitive; ItoMarkets as the basket/ETF layer

Source material

• Local footage in /Users/affoon/Downloads/:
  • allrawfootageunsorted/ — raw iPhone, DJI, Meta Ray-Ban POV, screen recordings
  • clipsfortaste/ — taste/reference clips
  • itovault/ito_vid.mp4 — existing ItoMarkets video
  • rawtalkingclips/ — talking-head clips of founders
• Historical/archival footage from deep research + web scraping
• Generated assets: ElevenLabs voiceover, fal.ai b-roll, Manim/Blender math animations

Pipeline

edl.json (pool of selects)
  -> make_sheets.sh (contact sheets/proxies)
  -> build_ito.py (narrative scheduler, 1920x1080, zero-repeat)
  -> fx_*.py (subtle transitions, data-viz, Manim/Blender passes)
  -> export_capcut.py (CapCut draft for final polish)

Key files

File	Purpose
edl.json	Pool of selects with in/out, rating, section, grade, notes
build_ito.py	Narrative assembly scheduler
make_sheets.sh	Generate contact sheets for review
fx_glitch.py	Subtle datamosh/pixelsort/feedback effects (reused from Shenzhen)
export_capcut.py	Export assembled timeline to CapCut
gen/manim_geo.py	Manim math/geometry animations
storyboard.md	Beat-by-beat visual plan
script.md	Voiceover script

Quickstart

source venv/bin/activate
bash make_sheets.sh /Users/affoon/Downloads/rawtalkingclips/*.mov
python3 build_ito.py
python3 export_capcut.py

Notes

• assets/raw/ is gitignored; copy or symlink source clips here.
• out/ is gitignored; rendered outputs live here.
• Keys are read from .env.hermes (gitignored).