feat(seo): add BlogPosting JSON-LD structured data to blog posts#2018
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Baoyuantop merged 1 commit intoapache:masterfrom Apr 13, 2026
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feat(seo): add BlogPosting JSON-LD structured data to blog posts#2018Baoyuantop merged 1 commit intoapache:masterfrom
Baoyuantop merged 1 commit intoapache:masterfrom
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Add structured data (JSON-LD) for BlogPosting schema to every blog post page. This helps search engines understand blog content and enables rich results (article snippets, author info, publish date) in SERPs. The JSON-LD includes: - headline, description, datePublished - author(s) with name, url, and image - featured image when available - article tags as keywords - publisher (Apache APISIX organization) - mainEntityOfPage linking to the canonical URL
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Yilialinn
approved these changes
Apr 13, 2026
Baoyuantop
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Apr 13, 2026
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Summary
BlogPostingJSON-LD structured data to every blog post page, enabling Google rich results (article snippets, author info, publish dates)<script type="application/ld+json">inside the existing<Seo>(react-helmet) component inBlogPostPageWhat's included in the JSON-LD
headlinemetadata.titledescriptionmetadata.descriptiondatePublishedmetadata.date(ISO 8601)imageassets.imageorfrontMatter.imageauthor[]metadata.authors(name, url, imageURL)keywordsmetadata.tagslabels, comma-separatedpublishermainEntityOfPagemetadata.permalinkWhy
Blog posts currently only have microdata attributes (
itemType,itemProp) on HTML elements. Google strongly prefers JSON-LD for structured data, andBlogPostingschema enables rich results like:Files changed
blog/src/theme/BlogPostPage/index.tsx— added JSON-LD script tag inside<Seo>componentSince
blog/src/is shared betweenblog/en/andblog/zh/(copied at build time), this change applies to both English and Chinese blog posts.