.m3m3tic

The portable, machine-readable standard for brand identity + marketing compliance.

A .m3m3tic file describes everything needed to create on-brand, legally compliant marketing content: visual identity, voice guidelines, platform configuration, actor relationships, and jurisdiction declarations.

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Two File Types. That's It.

File	Purpose
.m3m3tic	Brand + relationships + policy declarations
.cr3st4n1	Actor identity + credential

No third file type. Relationships live inside .m3m3tic as scoped modules referencing .cr3st4n1 credentials.

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Architecture

ALLOW/DENY = f(actor, relationship, brand, content, medium, claims, platform, jurisdiction[])

Five evaluation layers, two file types, external policy packs:

Jurisdiction Layer   (policy packs — OPA/Rego, external, pluggable)
Content Layer        (runtime object — what's being published)
Brand Layer          (.m3m3tic — voice, visual, platforms, relationships)
Relationship Layer   (.m3m3tic relationships[] — delegation, compensation, authority)
Identity Layer       (.cr3st4n1 — who the actor is, verified + hardware-bound)

Design principles:

• No jurisdiction logic in base schema (FTC, ASA, GDPR = policy packs)
• Never evaluate content in isolation
• Never evaluate actor role in isolation
• Composition emerges from "all policies run, any deny = blocked"

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What .m3m3tic Replaces

Before (PDFs, tribal knowledge)	After (.m3m3tic)
Agency contract PDF	relationships[] with authority + spend ceilings
Brand guidelines PDF	brand.voice + brand.visual + brand.terminology
Platform ad specs	brand.platform_config.meta.creative
Compliance checklist	Policy packs per jurisdiction
Influencer disclosure memo	disclosures.platform_renderings

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Example

m3m3tic:
  version: "0.2.0"

entity:
  legal_name: "Lumina Jewelry LLC"
  brand_name: "Lumina Jewelry"
  operating_jurisdictions: ["US", "GB", "EU", "AU", "CA"]

brand:
  voice:
    primary_tone: "elegant"
    avoided_tones: ["casual", "loud", "desperate"]
  terminology:
    prohibited_terms:
      - { term: "cheap", reason: "conflicts with luxury positioning" }
  platform_config:
    meta:
      campaign:
        objectives_allowed: [OUTCOME_SALES, OUTCOME_LEADS]
      creative:
        cta_allowed: [SHOP_NOW, LEARN_MORE, BOOK_NOW]

relationships:
  - actor_ref: "sha256:abc123..."
    actor_name: "Apex Digital Agency LLC"
    type: "agency"
    compensation:
      model: "tiered_retainer"
    authority:
      brand_voice: true
      spend: true
      spend_ceiling_monthly: 500000
      platforms: ["meta", "google_ads", "tiktok"]
    status: "active"

  - actor_ref: "sha256:def456..."
    actor_name: "Sofia Martinez"
    type: "affiliate"
    compensation:
      model: "commission"
      rate: 0.15
    authority:
      brand_voice: false
      spend: false
      platforms: ["instagram", "tiktok", "blog"]
    status: "active"

legal:
  jurisdictions:
    - id: "US"
      policy_packs: ["ftc-endorsement-guides-2024.1"]
    - id: "CN"
      policy_packs: ["cn-advertising-law-absolute-terms", "cn-gb45438-metadata"]
    - id: "RU"
      policy_packs: ["ru-ord-erid-marking-347fz"]

disclosures:
  platform_renderings:
    instagram:
      branded_content:
        method: "platform_toggle"
        api_field: "branded_content_sponsor_page_id"
    yandex:
      erid:
        method: "url_parameter"
        format: "?erid={token}"

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The Position

.m3m3tic is the universal translation layer between:

System	.m3m3tic mapping
Russia erid (ORD API)	disclosures.platform_renderings.yandex.erid
China GB 45438-2025	disclosures.platform_renderings.wechat.ai_label
EU AI Act Article 50	Policy pack: eu/ai-act-article50-2026.rego
EU DSA Ad Repository	Policy pack: eu/dsa-ad-transparency-2024.rego
IAB OpenRTB / AdCOM	entity.industry.iab_* taxonomy IDs
Meta Marketing API	brand.platform_config.meta.* (native enums)
Google Ads API	brand.platform_config.google_ads.*
FTC Endorsement Guides	Policy pack: us/ftc-endorsement-guides-2024.1.rego
ASA CAP Code	Policy pack: gb/asa-cap-code-ed12.rego

One file. Every platform. Every jurisdiction. Machine-verifiable.

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Policy Packs (Jurisdiction Layer)

External OPA/Rego files. Never in the base schema. Versioned per regulatory body.

policies/
├── us/   ftc-endorsement-guides-2024.1.rego, fda-dshea.rego
├── eu/   dsa-ad-transparency-2024.rego, ai-act-article50-2026.rego, gdpr-consent.rego
├── gb/   asa-cap-code-ed12.rego, hfss-advertising-ban.rego
├── ru/   ord-erid-marking-347fz.rego, advertising-law-38fz.rego
├── cn/   advertising-law-absolute-terms.rego, gb45438-metadata.rego
├── au/   acl-section18.rego, aana-code-disclosure.rego
├── ca/   competition-act-74.01.rego, quebec-french-language.rego, casl.rego
└── industry/   iab-tcf-consent.rego, iab-openrtb-brand-safety.rego

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Repository Structure

spec/v0.2.0/           # The formal specification document
schemas/               # JSON Schema for validation (Draft 2020-12)
examples/              # Reference .m3m3tic files
policies/              # OPA/Rego jurisdiction policy packs
docs/                  # Taxonomy mappings, architecture docs
tests/                 # Valid/invalid test files
decisions/             # Architecture Decision Records

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On-Chain Protocol

Contract	Purpose	Chain
M3M3TICProtocol	3-way affiliate split + EIP-712 verified sale (USDC)	Base L2
M3M3TICCredential	Soulbound affiliate NFT (ERC-5192) with auto-tier	Base L2
M3M3TICAudit	Merkle-root payout audit trail	Base L2

Protocol constants (immutable): 10% protocol fee, 40% max affiliate, USDC on Base, 24h signature expiry.

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Licensing

Component	License
Specification & Schema (this repo)	Apache 2.0
Bonfire Terminal Validator	BSL 1.1
Read-only Parser SDK	Apache 2.0 (coming)

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Related Repositories

Repo	Purpose
cr3st4n1	Actor identity credential (.cr3st4n1)
bonfire-terminal	Desktop app + Rust daemon
bonfire-contracts	Solidity contracts (on-chain settlement)