Emails To HubSpot

Make.com automation that routes positive email responses from outbound campaigns to HubSpot CRM and syncs lead data with Airtable for tracking.

Workflow

Flow

Email Bison (positive reply detected)
  → Make.com webhook
  → Parse email metadata + reply content
  → Sentiment classification
  → Create/update HubSpot contact
  → Add timeline note with reply text
  → Log to Airtable
  → Notify sales team on Slack

Field Mapping

Email Bison Field	HubSpot Property	Airtable Column
lead_email	email	Email
lead_name	firstname, lastname	Name
company	company	Company
reply_text	notes (timeline)	Response
campaign_name	utm_campaign	Campaign
sentiment	lead_status	Sentiment
reply_date	last_activity_date	Reply Date

Setup

1. Import Positive to Hubspot CRM and Airtable.blueprint.json into Make.com
2. Configure Email Bison webhook trigger
3. Add HubSpot API credentials (private app token)
4. Add Airtable API credentials
5. Configure Slack incoming webhook for notifications

Routing Rules

Sentiment	HubSpot Status	Slack Channel
Interested	Qualified Lead	#qualified-leads
Meeting request	Meeting Booked	#meetings
Question	Nurture	#nurture-queue
Not interested	Closed Lost	—