The Brevo tag for the server Google Tag Manager (sGTM) container enables seamless integration between your website and Brevo.
Track page view - captures every time a user navigates to a new page or reloads the current page. This helps analyze website traffic, user behavior, and engagement.
Track event - tracks user interactions with content, such as form submissions, button clicks, or video playbacks.
Track link click - records when users click on hyperlinks within a web page.
Identify the user - allows the system to recognize and differentiate individual users who interact with the website. It can be based on a unique identifier, such as a user ID or a cookie.
Create or Update Order (v3 only) - creates an order or updates its status in Brevo using the Orders API. Always uses API v3, regardless of the selected API version. With Automap from Event Data enabled (default), empty order fields and customer identifiers fall back to Event Data values.
Client Key - retrieve your Client Key based on the API version you are using:
- API v2: https://developers.brevo.com/docs/tracker-rest-implementation#authentication
- API v3: https://developers.brevo.com/docs/getting-started#using-your-api-key-to-authenticate
Email - email to identify the user.
Page - the name of the page being tracked (e.g., "Checkout").
Store email in cookies - persists the email in the brevo_email cookie as a fallback for events without one. The cookie domain, SameSite, HttpOnly flag and expiration can be set under Cookie Settings.
Brevo Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.
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